Win Hearts and Minds with Brand Empathy

People Love Experiences, Not Ads

October 23, 2019 | 8:00 AM AEDT
October 23, 2019 8:00 AM October 23, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 1: People Love Experiences, Not Ads Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-1-people-love-experiences/ Add to Calendar Aired October 23, 2019
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Getting to Why: Defining and Articulating Your Brand’s Purpose

October 30, 2019 | 8:00 AM AEDT
October 30, 2019 8:00 AM October 30, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 2: Getting to Why: Defining and Articulating Your Brand’s Purpose In today’s world, consumers have more choice than ever. Creating brand loyalty isn’t about pricing and promotion – it’s about promise and purpose. People don’t want to be marketed and sold to; they want to affiliate with, buy from, and spend time in communities with whom they have an authentic shared interest. In this session, Jesse Purewal of marketing consultancy Prophet shares stories of companies who’ve successfully defined a brand purpose and offers a perspective on how you can create and articulate yours.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-2-changing-brand-future/ Add to Calendar Aired October 30, 2019
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Marketing Myths People Love to Believe

November 6, 2019 | 8:00 AM AEDT
November 6, 2019 8:00 AM November 6, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 3: Marketing Myths People Love to Believe Falling for marketing myths will lead you down the wrong path, but data doesn't lie. Michelle Gansle, the acclaimed insights leader at Mars Wrigley, will break down these marketing myths and show how to rely on facts, not fables.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-3-debunking-marketing-myths/ Add to Calendar Aired November 6, 2019
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Don't Just Be Disruptive, Be Distinctive

November 13, 2019 | 8:00 AM AEDT
November 13, 2019 8:00 AM November 13, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 4: Don't Just Be Disruptive, Be Distinctive While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.\n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-4-disruptive-and-distinctive/ Add to Calendar Aired November 13, 2019
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The Marriage of Information and Inspiration

November 20, 2019 | 8:00 AM AEDT
November 20, 2019 8:00 AM November 20, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 5: The Marriage of Information and Inspiration Data is boring. But it doesn’t have to be. Hear from growth strategy guru and futurist, Kristin Luck, on how to look at research through a lens of innovation and creativity so that you can deliver data that inspires. \n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-5-information-and-inspiration/ Add to Calendar Aired November 20, 2019
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The Brand You Save Could Be Your Own

November 27, 2019 | 8:00 AM AEDT
November 27, 2019 8:00 AM November 27, 2019 9:00 AM Australia/Sydney Qualtrics Master Session 6: The Brand You Save Could Be Your Own Many brand trackers deserve the bad rap they get. But when done right, they might just save your brand. Join Kellen Fowler of 1-800 CONTACTS as he shares how their on-going brand tracker gave them an early warning of impending trouble, and how it helped them course correct before it was too late. \n\nhttps://www.qualtrics.com/au/events/sessions-brand-experience/session-6-save-your-brand/ Add to Calendar Aired November 27, 2019
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