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Brand Experience
From Initial Impact to Emotional Connection

Session airs October 30, 2019 | 8:00 AM AEDT

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SESSION 2

Getting to Why: Defining and Articulating Your Brand’s Purpose

JESSE PUREWAL Partner / Prophet

In today’s world, consumers have more choice than ever. Creating brand loyalty isn’t about pricing and promotion – it’s about promise and purpose. People don’t want to be marketed and sold to; they want to affiliate with, buy from, and spend time in communities with whom they have an authentic shared interest. In this session, Jesse Purewal of marketing consultancy Prophet shares stories of companies who’ve successfully defined a brand purpose and offers a perspective on how you can create and articulate yours.

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