How to Drive Product Design and Profits with Customer Segmentation

Optimise the Customer-Product Fit

New Balance

Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life

November 8, 2018 | 11:00 AM AEDT
November 8, 2018 11:00 AM November 8, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 4: Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalise purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-4/ Add to Calendar Watch Now

The Product Naming Process

Qualtrics

Product Success: What's in a Name?

November 15, 2018 | 11:00 AM AEDT
November 15, 2018 11:00 AM November 15, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 5: Product Success: What's in a Name? More than half of product launches fail to meet business objectives, and product naming is one of the culprits. Get to the right moniker with proven naming research tactics and evaluation strategies.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-5/ Add to Calendar Watch Now

Human Insights in Experience Design

Citi

Research to Results: Embedding Human Insight into Experience Design

November 22, 2018 | 11:00 AM AEDT
November 22, 2018 11:00 AM November 22, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 6: Research to Results: Embedding Human Insight into Experience Design Focus groups and surveys are just the beginning. Using the example of voice-activated tools, Citi's Carey Kolaja shows why it's imperative to gather experience data wherever the experience is happening and use it to turn data into insights into action.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-6/ Add to Calendar Watch Now

Research-Optimised Pricing

Qualtrics

Pricing Products for Maximum Profitability

November 29, 2018 | 11:00 AM AEDT
November 29, 2018 11:00 AM November 29, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 7: Pricing Products for Maximum Profitability Pricing is a critical factor in ensuring that your product yields the highest returns. Price too high, and the market won’t adopt your solution. Price too low, and you’ll risk cheapening your brand and leaving money on the table. Learn the three best pricing methods and when to use each.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-7/ Add to Calendar Watch Now

Build Products with Customer Feedback

Simple

Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision

December 6, 2018 | 11:00 AM AEDT
December 6, 2018 11:00 AM December 6, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 8: Personas 2.0: How this Fast-Growing Startup Hardwires the Customer into Every Product Decision Personas have been discarded as a strategic tool by many because, done badly, they are vapid, cheesy, and useless. The insights are important, but adoption is even more. Learn how growing fintech leader Simple continuously iterates their personas by using a data-driven approach and creative socialisation methods that match the company's culture and product.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-8/ Add to Calendar Watch Now

Feature Optimisation

Qualtrics

Best Features, Best Product: An Introduction to Optimisation

December 13, 2018 | 11:00 AM AEDT
December 13, 2018 11:00 AM December 13, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 9: Best Features, Best Product: An Introduction to Optimisation Intuition can only take you so far. Optimise your new product with conjoint analysis to help determine pricing, product features, product configurations, bundling packages, or all of the above. Conjoint analysis simulates real-world buying situations that ask respondents to trade one option for another, and it's easier to accomplish than ever before.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-9/ Add to Calendar Watch Now

Product
Concept
Testing

Qualtrics

The 3 Steps of Product Concept Testing

December 20, 2018 | 11:00 AM AEDT
December 20, 2018 11:00 AM December 20, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 10: The 3 Steps of Product Concept Testing You’ve spent weeks, months, maybe years coming up with the perfect product idea. But is it ready for the market? Concept testing is both simple and powerful, and it helps you identify potential pitfalls and hidden opportunities for your new product. Learn the 3 steps of concept testing to give your product the best chances of success.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-10/ Add to Calendar Watch Now

Build Habit-Forming Products

Hooked

Hooked: How to Build Habit-Forming Products

October 18, 2018 | 11:00 AM AEDT
October 18, 2018 11:00 AM October 18, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 1: Hooked: How to Build Habit-Forming Products Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-1/ Add to Calendar Watch Now

Top 9 Survey Mistakes

Airbnb

Identify and Avoid the Top 9 Survey Mistakes Even Product Experts Make

October 25, 2018 | 11:00 AM AEDT
October 25, 2018 11:00 AM October 25, 2018 12:00 PM Australia/Sydney Qualtrics Master Session 2: Identify and Avoid the Top 9 Survey Mistakes Even Product Experts Make Airbnb constantly conducts research with hosts, guests, and employees in order to craft amazing experiences. But even smart people can get survey methods wrong. Here are the top 9 mistakes researchers and stakeholders make when crafting actionable surveys.\n\nhttps://www.qualtrics.com/au/events/sessions-product-research/session-2/ Add to Calendar Watch Now